Goals: SMART targets – Specific, Measurable, Achievable, Relevant, Time-bound.
Strategies: a series of major approaches and/or initiatives to achieve goals.
Tactics: action plans or steps to implement strategies.
Vision: a long-term ideal view of how an entity wants to be perceived by its stakeholders.
Mission: the reason or purpose of an entity.
Values: the guiding principles of an organization that it holds sacred. Values regulate action in performing missions.
Stakeholders: owners, employees, customers, and the communities where entities reside.