Goals: SMART targets – Specific, Measurable, Achievable, Relevant, Time-bound.

Strategies: a series of major approaches and/or initiatives to achieve goals.

Tactics: action plans or steps to implement strategies.

Vision: a long-term ideal view of how an entity wants to be perceived by its stakeholders.

Mission: the reason or purpose of an entity.

Values: the guiding principles of an organization that it holds sacred.  Values regulate action in performing missions.

Stakeholders: owners, employees, customers, and the communities where entities reside.